AI Insights · Timothy · April 2023
Top 5 Beauty Retail iOS Apps in Italy Q1 2023
In Q1 2023, the top 5 beauty retail apps on iOS in Italy showed varied performance in weekly downloads and active users. More insights can be found on Sensor Tower.
In the first quarter of 2023, the top 5 beauty retail applications on the iOS platform in Italy exhibited diverse trends in weekly downloads and active users, as per data from Sensor Tower.
versione obsoleta - Sephora demonstrated a mixed performance in weekly downloads, starting with 7.4K at the end of December and peaking at 11K in the first week of January. This was followed by fluctuations, with a low of 4.5K in mid-March and a slight recovery to 5.7K by the end of March. The app also maintained a fairly stable number of weekly active users, starting at 29K and reaching a high of 34K in early January, before stabilizing around 30K towards the end of the quarter.
Douglas - Parfüm & Kosmetik saw a steady decline in weekly downloads over the quarter. Beginning with 4.7K at the end of December and peaking at 6.6K in mid-January, the numbers gradually decreased to 3.9K by the end of March. Weekly active users followed a similar trend, climbing from 25K at the end of December to a high of 31K in mid-January, before settling around 26K by the end of the quarter.
Notino: profumi e cosmetici experienced significant fluctuations in weekly downloads. Starting at 1.9K in late December, it saw a peak of 4.8K in late January, followed by a dip and another rise to 4.9K by the end of March. Active users also exhibited variability, beginning at 8.2K at the end of December and peaking at 14K at the end of March.
LOOKFANTASTIC: Beauty & Makeup had relatively stable download numbers throughout the quarter, starting at 1.2K in early January and reaching a peak of 1.7K in late February. The app's weekly active users saw a slight increase from 4.2K at the end of December to 5.1K in late February, before stabilizing around 4.3K by the end of March.
Marionnaud displayed a modest performance in weekly downloads, starting at 717 at the end of December and reaching a peak of 897 in mid-March, before dropping to 459 by the end of the quarter.
For more detailed insights and data, visit Sensor Tower.
